Privacy Policy

Thank you for visiting Soft Options.

Your privacy is important to us. This Privacy Policy is where we explain to you what personal information is collected when you visit our site, how it is collected, how we may use that information, where we store it, how long we store it for, and how we protect it. We will also explain your rights in relation to your personal information.

Please read the following carefully to understand our views and practices regarding your personal information and how we may collect it and treat it.

Soft Options Shop is the sole owner of the information collected on this site.

We are committed to safeguarding the privacy of our website, visitors and service users.
We will not share or rent this information to others in ways different from what is disclosed in this statement. On registering or placing an order on the Soft Options .com website we gather information about you to help us provide a better service to you now and in the future.

Here at Soft Options Shop we will only request the information to process your order quickly and efficiently. Once your order has been processed we do not keep, rent, share or give any of your details to anyone else.

For convenience, we have divided our data protection policies into three separate pages:

  1. Our Privacy Policy
    This policy explains generally how we collect, use, store, and protect your personal information when you visit our site.
  2. Our Cookie Policy
    Our Cookie Policy is available here and explains more about how we may collect personal information about you via cookies (it also explains what cookies are).
  3. Our Retention Policy
    You can find out how long we may hold onto your personal information here.

If you have any questions please do not hesitate to contact us at or, if you prefer to call or write to us, then you can find our contact details at the bottom of this page.


We are Soft Options. We are registered in England. Our registered number is .......... and our registered office is at 1, Enterprise House, Thomlinson Rd, Hartlepool TS25 1NS

But, for the purposes of this Privacy Policy, it’s just easier if we refer to ourselves as “we”.


We are Soft Options. We are registered in England. Our registered number is .......... and our registered office is at 1, Enterprise House, Thomlinson Rd, Hartlepool TS25 1NS


When you visit our site you should see a pop-up at the bottom of your screen directing you to this Privacy Policy and our Cookie Policy.

By clicking or selecting the “I Agree” button that appears in the pop-up then you are demonstrating to us that you are freely giving us informed and specific consent for us to collect and process your personal information for the purposes specified in this Privacy Policy and you are accepting and consenting to the practices described.

If you do not click or select the “I Agree” button that appears in the pop-up at the bottom of your screen then we will endeavour to not collect your personal information – this is subject to the caveat below.

If you do not see a pop-up at the bottom of your screen then you may have already accepted our Privacy Policy and our Cookie Policy. You may also be using a pop-up blocker or similar tools that may prevent this policy from being brought to your attention. Please ensure that any pop-up blockers are disabled when you use our site. We cannot be held liable to you if you use pop-up blocks or similar tools that prevent us from complying with our obligations under the legislation.

Caveat: Even if you do not click or select the “I Agree” button there is still some information that we may automatically collect about you – this normally isn’t personal information but rather technical information sent by your device and used to connect your computer, tablet, or mobile device to the Internet, including your browser type and version, the time when you visit our site, your time zone setting, certain browser plug-in types and versions, operating system and platform. This type of information is sent by you to our site automatically and it isn’t something that we can prevent. We only use this information to administer our site including troubleshooting, load testing, traffic throughput, data analysis, performance testing, and for anonymised research and statistics purposes that we only use internally.

We will only hold your personal information as detailed in our Retention Policy.


If you consent to us collecting your personal information then we may process the following data about you:

Information you give us:

You may give us personal information about you by filling in forms on our site or by corresponding with us by phone, email or otherwise. This includes information you may provide to us when you register to use our site, purchase goods, search our site or other social media functions on our site and when you report a problem with our site.

The information you give us may include:
Your name;
Your address;
E-mail address;
Phone number, and
IP address.

When you visit our site we may collect information about which pages you have visited (including date and time) which services and pages you viewed or searched for, page response time, length of visits to certain pages and methods used to browse away from a page and any phone number used to contact us.

The purpose of this information is to allow us to administer our site and for internal operations, including troubleshooting, data analysis, testing research, improving our site to ensure that content is presented in the most effective manner for you and for your computer, and as part of our efforts to keep our site safe and secure.

Information you may pass to third-parties outside our control:

On many of these pages on our site you will see “social buttons”. These enable you to share or bookmark pages on our site. These may include buttons for: Twitter. Google+, Instagram, Facebook or other social features.

In order for us to implement these buttons on our site and connect them to the relevant social networks and external sites, there are scripts that are executed from domains owned by third-parties and outside our control.

You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on our site. So if you click on any of these buttons, these sites will be registering that action and may use that information. In some cases these sites will be registering the fact that you are visiting our site, and the specific pages you are on, even if you don’t click on the button but are already or automatically logged into their services, like
Google and Facebook.


When you give us your personal information then we may use it to:

Carry out our obligations from any contracts entered into between you and us to provide you with information that you request from us.
Provide you with information about our company or services.
Ensure that content from our site is presented in the most effective manner for you and your computer.
If you provide us with your e-mail, telephone or mobile number then we may contact you by these electronic means (e-mail or SMS). However, we will not use your personal information for marketing purposes without your express consent.


If you op-in to receive information about us then, depending on what personal information we hold about you, we may decide to contact you via:

Telephone or

You may opt-in to receive general information about Soft Options Direct or we may ask you to opt-in from time to time.

We will do our best to let you know what method or methods of communication we will use. Don’t forget, you can always opt-out from receiving communications from us after you have opted-in or you can tell us that you only want to receive particular communications, or about a particular element of the company or the services that we offer. Depending on the type of campaign we might give you the ability to select how you would like to be contacted but this might not always be possible due to technical issues.

If you opt in to receive communication then we may need to pass your personal information to select third paties who are responsible for facilitating communication with you on our behalf. For example, we may need to pass some of your personal details if you wish to be contacted by SMS because we need to partner with a third party business to provide us with this ability.

At present we do not use any third parties and if that were to change, we would update our Privacy Policy. If you hear from an organisation about Soft Options Direct, it may well be that we are using that service on a one-off basis - in which case, we will let you know. If you are unsure then please get in touch with us.

The purpose pof opting to receive communications from us is to help us better understand you, engage with you, share details about the services we can offer you, and to assist us in providing the types of communications that you wish to receive from us. We will not knowingly sell your personal information for marketing purposes or pass your personal information to third parties,

If you are receiving communications from us in error or you have opted-out then please get in touch with us and we apologise for any inconvenience caused.



Please remember that our Cookies Policy covers matters such as using your personal information for analytics purposes.


In some cases we may disclose information about you with select us is third parties:


  • Credit reference agencies  
  • Debt collection agencies



The personal information that we collect from you will be stored within the United Kingdom. We will not knowingly transfer your personal information outside the European Area.

All personal information you provide to us is stored on our secure servers.
Any online payment transactions will be encrypted using ????

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted from our site and any transmission is at your own risk. Once we have received your personal information we will use strict procedures and security features to try to prevent unauthorised access. We apply a “Privacy by Design” approach to protecting your personal information in order to promote privacy and data protection compliance from the start.


You have the right to ask us not to process your personal information or to restrict the purpose for which we may process your personal information.

You can exercise your right to prevent processing of your personal information by not selecting or clicking the “I Agree” button when you visit our site.


The legislation gives you the right to access a copy of the personal information that we hold about you.

In order to request a copy you would need to submit a request - details on how to get in touch can be found at the bottom of this page. We can only release your personal information to you or an autourised thyroid party who can demonstrate that you consented to have your personal information released - this is a legal requirement.
It is important for us to ensure that we confirm your identity before we can release any personal information. Therefore we may ask you to provide some identification, it may be a current and valid passport and/or driving license plus a utility bill (one that is not more than 3 months old) and has your current address on it.

This might sound very tedious but please understand that we have an obligation to protect your personal information and we need to be certain it is being released to the right person.



If you do not consent to us collecting your personal information then we cannot guarantee the full functionality of our site and cannot be held responsible or liable to you for any reduction or restriction in access to our site or any of our other services.

Our site may, from time to time, contain links to and from the sites of our partners and affiliates. If you follow a link to any of these sites, please note that these sites have their own privacy policy and cookie policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these sites.


This will depend on how you engage with us as it may be necessary for us to store your personal information for shorter or longer periods of time. Either way, we will only store your personal information for a legitimate and lawful reason. Please remember that this Privacy Policy only applies to how we may collect, store, use and retain your personal information when you visit our site.

You can find details on how long we may hold onto your personal information on out Retention Policy.


We may need to change this Privacy Policy if it’s necessary for legal reasons or to reflect changes to our site and services. In any case, the provisions of this Privacy Policy may be changed without prejudice to your rights. When we change our Privacy Policy we will make the updated Privacy Policy available on our site and will also update the “Last Updated” date.


This Privacy Policy was prepared with brevity and clarity in mind. It does not provide exhaustive detail of all aspects of how cookies may be used to collect and/or process your personal information. However, we are happy to provide additional information or explanation needed.

If you have any questions, comments or requests regarding our Privacy Policy then please do not hesitate to get in touch with us. To make things easier for both of us we would appreciate it if your queries were addressed to:

Data Privacy Manager

Soft Options Direct

Unit 1 Enterprise House

Thomlinson Road


TS25 1NS




Telephone: 01429 263337


If you are not satisfied with the way that we have handled any of your requests or queries relating to our use of your personal data then you can contact the Information Commissioner’s Office at The Information Commissioner’s Office is the statutory body responsible for overseeing data protection legislation and law in the United K